Quality is made up of interconnecting circles of complex activity; however, we are conditioned to see and think in quality straight lines. What we see depends on what we are prepared to see. Without exploring assumptions, healthcare organizations will be held hostage to indifference to quality failure and will be unable to reach quality improvement potential.

We invite healthcare professionals, students, patients, policymakers to share their ideas, successes and achievements at ISQua’s 37^th International Healthcare Conference in Florence, Italy from 30^th August to 2^nd September 2020. Submit by 30th January 2020 for a chance to present in Florence.