The Dóchas Code of Conduct

ISQua is a signatory of the Dóchas Code of Conduct on the Use of Images and Messages.

By signing the Code, we have agreed to abide by the following principles in all of  our communications:

1. Respect for the dignity of the people concerned in the use of all images and messages.

2. Belief in the equality of all people.

3. Acceptance of the need to promote fairness, solidarity and justice.


Accordingly, we strive to:

- Choose images and related messages based on values of respect, equality, solidarity and justice;

- Truthfully represent any image or depicted situation both in its immediate and in its wider context so as to improve public understanding of the realities and complexities of development;

- Avoid images and messages that potentially stereotype, sensationalise or discriminate against people, situations or places;

- Use images, messages and case studies with the full understanding, participation and permission of the subjects (or subjects’ parents/guardian);

- Ensure those whose situation is being represented have the opportunity to communicate their stories themselves;

- Establish and record whether the subjects wish to be named or identifiable and always act accordingly;

- Conform to the highest standards in relation to human rights and protection of the vulnerable people.


As signatories to the Code, ISQua is committed to putting meaningful mechanisms in place to ensure that the Code’s principles are implemented throughout all ISQua’s activities.

We are also open to feedback on our adherence to the Code and we will articulate our commitment to the Code in all public communication.

More information on the Dóchas Code on Images and Messages is available here.

About the Code

This Code of Conduct was developed by Dóchas’ (the umbrella organisation for Irish NGOs) members and adapted in 2007. It is being monitored by Dóchas members and the Dóchas Secretariat and supplies a framework for sound and fair communications across the NGO sector in Ireland and beyond. The Code is designed to support NGOs when communicating complex development issues and assist with the day-to-day work of the variety of Irish organisations and their partners, working in long-term development, development education and humanitarian relief.